With crisp funk, intimate lyrics, and a timeless groove, Jyou’s “fallin” feels each like a reminiscence and a primary heartbeat — a rush of nostalgia and newness that dances between vulnerability and confidence, pulling listeners into its heat, irresistible sway.
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Stream: “fallin” – Jyou ft. Okay.O.N
Forget the misty-eyed model of nostalgia.
On his new single “fallin,” Nashville-based artist Jyou blends Southern soul’s heat with the slick edge of other hip-hop, making a observe that looks like a long-lost basic and a contemporary pulse-check. Produced by Austin Luther, the tune drips with funk, groove, and a simple sense of pleasure, all whereas exploring the frenzy – and the danger – of affection.
For Jyou, chasing that sound wasn’t about reinvention, however about leaning into his roots.
“Rising up listening to the entire Jacksons’ music, I’ve at all times been drawn to the enjoyable of the funk and groove sounds,” he says. “Songs that make you wish to dance with that free sense of liberation.”
That sense of freedom runs by “fallin,” not simply in its bass line and crisp percussion, however in the way in which Jyou shapes the lyrics. The observe zeroes in on the push and pull of falling for somebody – the exhilaration, the concern, the give up.
“Vulnerability is edgy,” he explains. “Folks would slightly cover behind a masks than be actual. I attempt to not overthink it and simply let the phrases stream.”
It’s that steadiness – between openness and funky confidence – that offers “fallin” its endurance. It’s as more likely to make you sing alongside in a crowd as it’s to make you concentrate on the final time you risked your coronary heart.
That blend of accessibility and depth has lengthy outlined Jyou’s work in Nashville’s underground hip-hop scene, the place he typically collaborates with KON, his longtime accomplice and co-winner of Nashville Scene’s Finest Hip-Hop Act. Their bond, he says, is constructed on intention: “working deliberately on short- and long-term objectives… getting persistently higher day by day, nevertheless that appears.”
It’s the identical mindset he applies to serving to form Nashville’s evolving music identification – a metropolis nonetheless largely recognized for nation. “Plenty of groundwork, being locally and part of it,” he says. “It’s vital for the subsequent wave to develop their community. Fixed collaboration and help helps maintain longevity.”
That collaborative spirit can also be the muse of Inside Circle, the collective Jyou based to strengthen regional connections. For him, it’s as a lot about constructing tradition as constructing careers. “The information and connections gained over time has helped not solely our particular person careers, but additionally the group we collaborate with,” he says.
Musically, “fallin” marks a shift from the blues-rock grit of earlier tracks like “Nest” towards one thing extra groove-driven and mood-focused. “We went for extra of an emotional route with the entire tracks,” Jyou explains. “Music that makes you are feeling one thing – whether or not it’s tapping your toes, shifting to the groove, or recalling recollections.”
With Luther’s manufacturing, that imaginative and prescient got here to life, marrying the funk and groove of the ’70s and ’80s with a distinctly 2025 power – a sound Jyou calls “fashionable nostalgia.”
Reside, that interprets into instantaneous connection.
“Love songs which can be tremendous easy are catchy from the primary hear,” he says. “It’s a simple tune to get an unfamiliar crowd to sing due to these components.”
That accessibility isn’t unintended. It traces again to the values Jyou absorbed rising up in a church-centered, musically wealthy family. “What you set into your physique at all times impacts you,” he displays. “Even with the feelings and dynamics of the music, I’m at all times making an attempt to make one thing that general has constructive intention.”
If “fallin” is your first introduction to Jyou, he hopes that impression lingers: “The texture of a Jyou tune has a sure heat feeling harking back to a hug or a very good nostalgic feeling.”
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Stream: “fallin” – Jyou ft. Okay.O.N
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