Allied Artists has added a serious new pressure to its roster: European rapper, dancer, and producer Michel Assale, who’s formally relocating his skills to the USA to supply artists for worldwide launch.
Assale isn’t some newcomer with buzz—he’s a trailblazer. Born in Syria, raised in Lebanon, and formed musically in Sweden, he first broke out as half of the duo W & M (Walter & Michel). Their charting tracks, nationwide radio spots, and worldwide excursions made them a fixture in Sweden’s music scene. Alongside the way in which, Assale labored with none apart from the late Denniz Pop, the visionary producer who launched Ace of Base and Dr. Alban into international stardom. That collaboration cemented Assale’s popularity as one in every of Europe’s most dynamic multi-hyphenate artists.
Over 4 many years, Assale has shifted from being the electrifying man on stage to the mastermind behind it—mentoring rising expertise and producing tasks that fuse international sounds with sharp, fashionable city edges. His capability to cross cultures whereas maintaining a pulse on what strikes listeners has made him a sought-after producer throughout Europe.
Now he’s bringing that very same power to the U.S. with Allied Artists.
“Michel Assale’s monitor file speaks for itself,” stated Kim Richards of Allied Artists, happening to notice that “he’s received many years of worldwide hits and collaborations underneath his belt, and we’re thrilled he’s becoming a member of our staff to form the subsequent wave of world expertise.”
For Assale, this new chapter is about scale and connection. Saying “music has at all times been about constructing bridges. I’m excited to work with Allied Artists right here within the U.S. to create artists who can attain audiences all over the place.”
This partnership doesn’t simply broaden Allied Artists’ international footprint—it’s an announcement. The label is doubling down on its mission to construct world-class careers and craft music that travels so far as the beat will carry it.
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