A brand new research simply launched by the Canada Reside Music Affiliation affords arduous numbers that doc the financial influence of the music business on the Canadian financial system. That features an over all $10.92 billion CAD contribution to the nation’s GDP, and the creation of greater than 100K jobs.
Erin Benjamin, President and CEO of the Canadian Reside Music Affiliation, launched the report titled Right here and Now: understanding the financial energy and potential of Canada’s dwell music business at Allied Music Centre Theatre on January 30. The report, ready along with Nordicity, a outstanding strategic evaluation agency, affords an financial influence research of Canada’s dwell music sector
“The unimaginable small, medium, and enormous venues, golf equipment, live performance halls, festivals, arenas, and different dwell music areas that join artists with their followers type an unlimited, complicated, indoor and outside ecosystem. That is the system that facilitates dwell music–and its large provide chain throughout Canada, be it a nationwide area tour, or a one-off native present in a 120-cap impartial venue…and all the things in-between.” mentioned Erin Benjamin, President & CEO of the CLMA in an announcement.
“Understanding and harnessing this technique creates a major and scalable aggressive benefit for Canadians and for all ranges of presidency and is important for our artists in order that they’ll proceed to share the music we love and want. And why wouldn’t we? This research is a benchmark, the numbers in it have been achieved largely within the absence of any devoted fiscal coverage frameworks geared toward incentivizing development. $10.92B in mixed influence from dwell music and tourism spending… with out making an attempt.”
A Look At The Numbers
Among the many 100,000+ jobs that dwell music helps in Canada aren’t solely performers and artists, however stage technicians, promoters, venue employees and plenty of others that spill off from associated companies. These exhibits appeal to tons of of 1000’s of vacationers. Let’s not neglect related industries like motels and eating places, amongst others.
- In 2023, (aka earlier than the Taylor Swift impact), Canadian dwell music festivals and dwell exhibits at Canadian venues introduced in a complete of 19.69 million guests.
Mixed totals of dwell music firm operations and associated tourism spending:
- $10.92 billion contribution to GDP
- $9.9 billion in customer spending
- 101,604 jobs created
- $3.73 billion in tax revenues
- $5.84 billion in labour earnings
Taking a look at dwell music operations alone:
- $2 billion contribution to GDP
- 27,490 jobs created
- $513.5 million in taxes
- $1.17 billion in labour earnings
“The findings in Right here and Now make it clear that defending and rising Canada’s dwell music infrastructure immediately ends in extra jobs, main financial influence for cities and cities, and extra efficiency alternatives for Canadian artists. It means extra followers selecting Canada when deciding the place to spend their (billions of, because it seems) music tourism {dollars}. It means bought out motels, totally booked flights, bustling outlets, and eating places. It means togetherness and social cohesion. It means higher psychological well being. It means thriving downtowns. It means attracting and retaining different industries and expertise to our cities. It means extra income for artists and musicians. It means extra music and reminiscences with household and associates that change our lives,” mentioned Tarun Nayar, Co-Founder, 5X Pageant; Co-Founder, Snakes x Ladders, artist, and board chair of the CLMA.
Last Ideas
As governments worldwide lower their monetary assist for the humanities, it’s vital to counteract the false notion that tradition and the humanities are a drain on public funds — one thing that advantages solely the elite few.
The report’s findings clarify that dwell music as an business has a major impact on each native and nationwide economies, and one which extends far past the realm of music per se.
- You’ll be able to try the complete report, or learn an govt abstract, [HERE].
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Anya Wassenberg is a Toronto Metropolis Editor at Ludwig Van. She is an skilled freelance author, blogger and writing teacher.
