A dynamic rock manufacturing pairs with a thematic, philosophical grip on You Have been Born to Save Your Life, the brand new full-length from Lord Sonny The Unifier. The Brooklyn-based challenge, led by Greg Jiritano, impressed the previous few months with a sequence of album tracks — like “Hold the Fierce” and “I Assume We’ve Been Had” — that caught our ears with a hooky, fascinating rock sound. The remainder of the album continues to showcase a penchant for high-quality, replay-inducing songwriting, as was additionally the case with 2023 album America’s Latest Hitmaker.
You Have been Born to Save Your Life performs with a profitable conceptual purpose, capturing the angle of a time traveler reflecting on the chaotic psychology and societal contradictions of 2024, mixing statement with motion in a post-pandemic world. Drawing inspiration from the likes of Hitchhiker’s Information to the Galaxy and Courageous New World, the character of Lord Sonny chronicles the insanity, magnificence, and contradictions of latest life –being equal elements observer, thinker, and reluctant outlaw. Musically, the album efficiently pushes past the band’s post-punk and Americana roots into territories of psych-rock, psychobilly, and goth.
A mess of highlights impress, along with the aforementioned album singles. Opening monitor “I’m Out” weaves spacey synth buzzing and anthemic guitar pulses amidst an escalating vocal intrigue. “I shut it down, now!” a debonair vocal electrifies, maneuvering into radiant organs with touches of electro-laden rockabilly. The following “Wanna Wager Your Life” ventures into one other world fully, propelled by theatrical strings and space-opera synth inclinations. A sweltering vocal ardour develops right into a hazy psych-ready attract — “gonna make love within the afternoon…” — and right into a delightfully hooky bridge, with string-bolstered majesty rounding the two-minute flip and right into a delectably hovering guitar solo.
Spanning from the fervent synth-rock nostalgia of “The Vacation spot” to the multi-vocal, Bowie-esque psych-pop theatrics inside “Till You Go,” You Have been Born to Save Your Life represents one other thorough success from Lord Sonny The Unifier — immersing with enveloping songwriting and intriguing, poignant thematic pursuits.
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This and different tracks featured this month may be streamed on the updating Obscure Sound’s ‘Rising Singles’ Spotify playlist.
