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Ash: Advert Astra – Evaluation


Ash: Advert Astra

(Fierce Panda)

Launched 3 October 2025

CD | LP | Cassette | DL | Streaming

4.5 out of 5.0 stars

Indie rock’s favorite area cadets, Northern Eire’s Ash, are again with their ninth studio album. Coming simply two years after their final document, Advert Astra exhibits that their sense of mission stays undimmed. Robert Plummer witnesses the launch.

Ash have at all times had a fascination with intergalactic cinema epics. Bear in mind how their debut album 1977 was named after the 12 months when Star Wars was launched? So it’s solely logical that their newest album ought to kick off with a feisty rendition of the 2001 theme.

Zarathustra, because it’s known as right here, has seen prolonged service as intro music for rock exhibits. Elvis Presley, for one, performed it when he was about to take to the stage. Nonetheless, if that’s too bombastic for you, chill out: the second observe is an instantaneous profession spotlight.

Which One Do You Need? opens with jangling Johnny Marr-style guitar and a melody like a long-lost Smiths tune – and better of all, it reaches the refrain in 35 seconds flat. “Which one would you like?/I would like each,” croons Tim Wheeler. Having your cake and consuming it has by no means sounded so achingly lovely: that is one to stay on limitless replay.

 

Earlier than you get too wistful, although, alongside comes a full-on rifferama to shake you up. Enjoyable Folks, one in all two tracks to function Blur’s Graham Coxon as visitor, is relentlessly upbeat whereas having its tongue firmly in its cheek. There’s an underlying sense that the excessive jinks will not be all they appear: “I’m caught right here with enjoyable folks such as you.”

The attractive melodies resume with Give Me Again My World, one other don’t-bore-us-get-to-the-chorus particular (a mere 15 seconds this time). Lyrically, it resembles the everlasting travelling rock star’s lament: “Caught right here so removed from residence/Sleeping the nights alone.”

Hallion is the album’s thrash second, softened by singalong backing vocals and an acoustic coda. Subsequent comes an entire change of tempo. Six-minute slow-burner Lethal Love drags down the tempo, then offers approach to full-blown string-driven ballad My Favorite Ghost: “Someplace between mild and shade/The recollections that by no means fade.”

Having duly demonstrated their versatility, the band clearly really feel the necessity to amp up the power ranges once more. And what may do the job higher than a pogo-friendly adaptation of a Lord Kitchener calypso basic? As sung by Harry Belafonte, Leap In The Line featured in Beetlejuice, however this audacious model will certainly develop into an indie disco floor-filler (if the flooring can stand the pressure).

Ash’s love affair with America involves the fore on the following two tracks. Hold Dreaming brings a touch of the California freeway to County Down: the sunroof is open and we’re in AOR-friendly cruising mode. That’s adopted by Dehumanised, which follows the quiet-loud grunge-metal template. “It’s an act of conflict, it’s a name to arms, it’s a phrase of God, dehumanised,” sings Wheeler, ominously however obscurely.

Ghosting is a brief, candy ode to the passive-aggressive phenomenon of unexpectedly reducing off contact with somebody (“Perhaps I’ll get again to you/Perhaps I’ll stroll proper by means of you”). Lastly, Graham Coxon is again on board the Ash spaceship for the title observe – the band are off to distant galaxies, with unbridled guitar solos offering the mandatory rocket gasoline. No matter occurs, it’s going to be life-changing: “If we ever come again, will we ever be the identical?”

It’s a little bit ironic that Advert Astra ought to be popping out within the run-up to the UK’s Nationwide Album Day on 18 October. Again in 2007, Ash prematurely declared the loss of life of the album, saying that downloads had modified listening habits without end. Nonetheless, to offer them their due, the band later recanted and returned to releasing typical long-players in 2015.

Ten years on from that pivotal second, Advert Astra comes as one other vindication of their resolution. Right here is the sound of a band on an upward trajectory: their final album, Race The Night time, was already a robust return to type, however this one effortlessly surpasses it. Fairly frankly, Ash don’t have any proper to shock and delight this a lot at such a sophisticated stage of their existence.

With no trace of “tough ninth album” syndrome, Wheeler’s songwriting is as on the nostril as ever. And his long-standing companions, bassist Mark Hamilton and drummer Rick McMurray, are nonetheless the dependable rhythmic spine of the band.

Finally, it’s an artfully constructed assortment that offers full rein to their various influences and makes for an enthralling pay attention. Absolutely success will proceed to observe them as they pursue their cosmic quest. In spite of everything, it’s written within the stars…

~

You will discover Ash on-line at https://ash-official.com/. They’re additionally on Fb right here, on Instagram right here and on X right here.

All phrases by Robert Plummer. Extra writing by Robert will be discovered at his creator’s archive. He’s additionally on X as @robertp926.

 

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