We’re two days away from the beginning of Coachella, the large music competition by which all different gigantic music festivals are judged. The lineup poster got here out again in November, and we already took a deep journey into the font sizes contained therein. Coachella’s organizers lately unveiled the set occasions and made some last-minute lineup tweaks, including Ed Sheeran and Weezer to the festivities. Till the weekend begins, then, the one factor actually price discussing is the billboard scenario.
I’m not speaking concerning the Billboard scenario. That’s one thing else. See, the drive to Coachella takes a very long time. For those who’re leaving LA for the competition, you’re looking at a number of hours on a desert highway. When a competition has eleventy billion artists on its lineup, the freeway to Coachella gives a number of last-second alternatives for artists to imprint themselves on concertgoers’ minds. Numerous these persons are going to be caught in site visitors for some time. The one time I went, I needed to pee so unhealthy whereas driving, and it was principally inconceivable to discover a place to tug off that had a public restroom. It was a fucking catastrophe, and that’s all I’ll say about that. For those who’re a giant document label, you may as properly give these excited-but-miserable competition patrons one final alternative to take a look at your artist’s title or face or each.
Stereogum’s fearless chief Scott Lapatine has found photos of billboards for 15 totally different artists on that highway to Coachella. (The Okay-pop boy band Enhyphen apparently has a billboard, too. However at any time when I attempt to Google it, all I can discover is a Korean Billboard cowl story concerning the group.) A few of these billboards are higher than others. Right here is the official, inarguable rating from me, an individual who is aware of completely nothing about promoting or graphic design.
15. Publish Malone
This appears to be like silly. He appears to be like silly.
14. Yeat
Should’ve missed that period. This implies nothing, besides to people who find themselves already immersed in Yeat’s iconography, and I assume that every one of them are enjoying Minecraft and chugging Prime whereas driving anyway.
New Yeat billboards noticed forward of Coachella 👀
“END OF AN ERA ” pic.twitter.com/IUvXjNxoDL
— Kurrco (@Kurrco) April 7, 2025
13. Clairo
The primary font is sweet, although the mixture of fonts is somewhat jarring and the capitalization is manner too inconsistent. The colour’s not unhealthy. However on the off-chance that somebody has halfway-decent site visitors on that highway, they are going to be shifting manner too quick to learn the phrase “Clairo,” which is meant to be the purpose of this factor.
12. 2hollis
That is very visually placing, however I don’t know what it means. Does 2hollis have a cult large enough that this phrase will really activate some feeling in anybody? I genuinely don’t know. For most individuals, the phrase “2-star” connotes one thing unhealthy, or at the very least mediocre. Go for 2 and a half, at the very least!
coachella billboards for 2hollis have been noticed !! pic.twitter.com/YlpD0EEGpI
— each day 2hollis (@daily2hollis) April 8, 2025
11. Jennie
I’ve not, in actual fact, ever met Jennie. Is that this phrase a reference to one thing? If I used to be accountable for Jennie’s billboard, it might’ve mentioned one thing like “not the one who was on The White Lotus.”
Billboard noticed for JENNIE’s Coachella efficiency pic.twitter.com/wjqEn1rs86
— JENNIE Charts (@jenniescharts) April 3, 2025
10. Judeline
The gross sales pitch is powerful. I’d very very similar to a ticket to Spain, which is dwelling to a competition that has a lineup I like far more than the Coachella one. For those who’re telling me I don’t want a ticket, that’s excellent news. It’s a sensible thought to promote one of many competition’s lesser-known artists, since there are such a lot of rattling folks enjoying Coachella and I’ve by no means even heard of lots of them, together with this one. However the design is just too cluttered, and I’m going to be disillusioned if I present up and Judeline just isn’t 4 ladies who look precisely the identical, probably using bulls.
9. Woman Gaga
Gaga has one thing like 4 totally different Coachella billboards, none of which really say her title. That’s effective. She’s the headliner. She doesn’t want it. The aim right here is to get Little Monsters all fired up after they’re on the highway, and this could do the trick simply effective.
8. Ava Max
The reverse-psychology strategy! That’s enjoyable! Additionally, Ava Max isn’t really on the Coachella lineup, so this could possibly be a surprise-performance teaser. The one drawback is that it’s somewhat too straightforward to comply with the billboard’s instructions. Some folks on the Ava Max subreddit had been questioning if this billboard is an April Idiot’s joke, but it surely appears to be like fairly actual to me. Nevertheless it’s fairly straightforward to submit faux billboards on social media, so who is aware of?
A billboard telling folks to not hearken to Ava Max seems outdoors Coachella.
byu/Capital_Tourist_2026 inCoachella
7. Laufey
Right here’s one other artist who isn’t on the lineup however who may pop up as a shock. The billboard itself may simply drift previous a driver, because it appears to be like prefer it’s an advert for some generic antidepressant. Nevertheless it does contact on an essential topic: I don’t know easy methods to pronounce this particular person’s title. Loaf-ee? Loof-y? Lowf-y? I received’t be visiting this web site, however I’m glad somebody is engaged on that concern.
Billboard noticed for Laufey’s Coachella efficiency. pic.twitter.com/97l1QQhWlK
— Pop Crave (@PopCrave) April 2, 2025
6. Djo
The design is clear and crowd pleasing. The message is unhelpful. I’ll proceed to pronounce it as “Steve from Stranger Issues.”
5. The Marías
There’s no title on the poster, and I don’t know the way many individuals will acknowledge the Marías on photograph alone. They positive look cool, although. Getting a complete band to look cool in a promo pic is a misplaced artwork.
4. Ravyn Lenae
I like this. You don’t must do plenty of work to determine who it’s promoting. The font appears to be like good. The one drawback is that no person has a clearer image of it.
Does anybody have a clearer image of the Ravyn Lenae billboard?
byu/plantbasedcrackhead inCoachella
Ravyn Lenae was too good, placing everybody else’s billboards within the submit alongside her personal. Simply take an image of your billboard and put it up there! It’s effective!
i spy https://t.co/7CYsiGVqVx
— ravyn lenae (@ravynlenae) April 5, 2025
3. Jessie Murph
She’s just about the one nation singer who’s doing Coachella however not Stagecoach, until Publish Malone counts. Right here, she makes that work for her by messing round with basic nation iconography and likewise wanting like a femme fatale in against the law epic. I like all these issues.
2. Tyla
It really works on a number of ranges. It’s a parody of the outdated “Received Milk?” advertisements. Tyla’s massive hit is known as “Water.” It’s worthwhile to drink plenty of water in case you’re at a music competition within the desert. Additionally, rattling. I’ve been complaining when the artists’ names don’t seem, or after they’re not large enough, however Tyla is fairly unmistakable from the picture alone.
Billboard for Tyla’s upcoming Coachella efficiency. pic.twitter.com/dhiZfT9f1G
— Pop Crave (@PopCrave) April 5, 2025
1. Charli XCX
She crossed out the phrase! What does it imply? Are we about to have an Unbrat Summer time?
Additionally, that is fairly humorous.
the employees midway by means of placing up the fka twigs coachella billboard pic.twitter.com/Na9XS5yoxI
— martin!! ∞ (@fkaorbits) April 5, 2025
