Duran Duran have shaped a artistic alliance with luxurious fragrance home Xerjoff. The distinctive collaboration has resulted in two new unisex scents referred to as ‘NeoRio’ and ‘Black Moonlight’.
“Xerjoff was the proper associate for this collaboration,” supplied Nick Rhodes, “as we already admired their artistry and innovation. Our journey collectively resulted in two new fragrances, every reflecting a special facet of Duran Duran. We couldn’t be extra thrilled with the outcomes.”
Crafted over many months and developed throughout a number of continents, Xerjoff founder, Sergio Momo, stated: “Duran Duran have formed music and magnificence for over 4 many years, making them the proper companions. Their modern spirit helped encourage each component of this mission, from the scent to the packaging. Each scents embody the essence of Xerjoff Blends – the place creative visions unite to create a very distinctive, multisensory expertise. Collaborating with the band members on each element of this mission has been a really particular expertise.”
Revolutionary Spirit
‘Black Moonlight’ is impressed by the band’s darker facet – an homage to the eerie and mysterious world that they so typically discover by means of their music and movies. Whereas the daring and fascinating ‘NeoRio’ is a testomony to their ever-evolving spirit.
Each perfumes function Simon Le Bon’s handwritten signature on the flacon and fragrance coffret.
“As a band, we now have at all times been thinking about arousing individuals’s senses, primarily by means of sound and imaginative and prescient,” added Rhodes. “The notion of partaking a further sense in our universe was massively interesting. Throughout the creation of those perfumes, we realised we had been striving to realize related standards as we do when writing songs, in the end aiming for one thing seductive, distinctive, and irresistible.”
Dwell Theatrical Launch
On 24 March, at an unique multi-sensory dwell theatrical launch, the fragrances had been unveiled. Going down at misplaced metropolis, a secret central London location, the brand new perfumes had been delivered to life by means of a one hour reimagined musical rating of iconic Duran Duran tracks.
Visitors had been transported into an immersive Duran Duran world. Created by misplaced, the evening blended scent, reminiscence, and music into one atmospheric journey. After getting into by means of the doorways of the Rum Runner Membership – the long-lasting Birmingham nightclub broadly recognised because the birthplace of Duran Duran and website of their most formative rehearsals and early dwell performances – friends had been remodeled into misplaced souls looking for entry to PARADISE, the elusive nightclub of their goals.
The present included shock appearances from the 4 members of Duran Duran, Simon Le Bon, Nick Rhodes, John Taylor and Roger Taylor.
The Xerjoff/Duran Duran collaboration coincides with the group’s summer time European tour, the place they’ll carry out in stadiums and arenas throughout the UK, Eire, Finland, Belgium, the Netherlands, Denmark, Italy, Germany, and Spain, from June by means of early July.
For extra info on Black Moonlight and NeoRio click on right here
Learn Extra: The Lowdown – Duran Duran
