There are occasions when you could make an important case on your music.
Whether or not you need to guide higher gigs, safe a playlist placement, get an album evaluation, or discover sync licensing alternatives, you must:
- Seize the eye of trade gatekeepers
- Make them curious sufficient to pay attention
- Show you’re a superb match for THEIR wants
Right here’s the way to pitch your music and get outcomes!
Within the video above, you’ll be taught:
- What makes an important pitch
- Methods for music pitching
- Examples of dangerous music pitches
- The instruments chances are you’ll want for an efficient pitch
- Outreach and follow-up etiquette
- And extra
Mastering your music pitch
We put on lots of hats as unbiased musicians. We’re typically the creator, the marketer, and the first power behind our personal profession progress.
In the case of pitching your music to trade gatekeepers — individuals like music supervisors for TV and movie, playlist curators, document labels, music journalists and bloggers, managers, and extra — how do you stand out from the 1000’s of different artists vying for a similar consideration?
The video above goes into lots of element in regards to the pitching course of, all of the belongings and instruments chances are you’ll wants, the way to craft an efficient pitch, and extra.
However for a fast overview, listed below are among the essential issues to know:
1. Perceive THEIR wants
One of many first issues we mentioned within the video above was how essential it’s to know your viewers—not simply your followers however the trade professionals you’re pitching to.
Earlier than pitching, analysis the individual or firm you’re reaching out to. What sort of music have they featured just lately? What are their ongoing initiatives? Tailor your pitch to point out that you simply’re a superb match for what they want.
2. Develop a one-sentence pitch
Gatekeepers don’t have infinite time to sift by prolonged bios or take heed to hours of music. You have to seize their curiosity instantly, and that’s the place a concise, compelling pitches is available in. In our dialogue, we emphasised that readability and confidence are key.
What units you aside? What’s essentially the most fascinating facet of your story? Sum it up in a single or two sentences!
3. Make your music simple to entry
When you’ve acquired their consideration, be certain that your music is quickly accessible. Don’t ship attachments or bizarre hyperlinks. Hold it easy. YouTube is fairly common. When you have a smartlink or web site touchdown web page with embeds and hyperlinks to the most well-liked streaming providers, nice!
In case you’re pitching to music supervisors, have a web page in your web site with downloadable hi-res information, stems, and an instrumental combine.
4. Comply with-up (however don’t be aggressive)
It’s essential to verify again in. Simply don’t get annoying or pushy. Gatekeepers speak to at least one one other and a foul status can unfold quick.
Be persistent however well mannered. Ship a brief follow-up electronic mail 1-3 weeks after your preliminary pitch.
5. Anticipate rejection — however be able to be taught from it
Not each pitch will ship the outcomes you need. In truth, it’s a numbers sport — and MOST pitches will result in a rejection, or just go ignored. Don’t take it personally. There are sometimes a whole bunch and even 1000’s of different musicians pitching for that chance.
It doesn’t essentially imply the gatekeeper hates your music. Would possibly simply be the unsuitable timing, or your music doesn’t match their present want. In the event that they clarify WHY they’ve rejected your music, be keen to listen to the suggestions and take into account what you are able to do totally different in future pitches or productions.
6. Community!
Assembly individuals. It’s essential. IRL and on-line. Get entangled in trade conversations, attend conferences, and actively construct relationships with the varieties of gatekeepers you’ll be pitching to down the road.
Pitching your music successfully. It takes time and observe. So watch the total video above, put together as finest you may, tailor your message to the gatekeeper’s particular wants, and make that pitch!
Don’t hand over within the face of rejection. As a result of it is perhaps the NEXT pitch that opens doorways on your music.
