“For the Love of Music,” Says Music Govt John Kwatakye-Atiko – IndiePulse Music Journal

JKA’s journey within the music trade has formed his profession over the previous 2 a long time and his dedication, ardour, and an unwavering perception in artists. Ranging from humble beginnings in 2004 as a promotions and advertising and marketing intern at Island Def Jam Data, Kwatakye-Atiko has risen to turn into a revered music govt and the driving pressure behind the unbiased label Well-liked Demand Leisure.

His early profession at Def Jam reads like a who’s who of hip-hop and R&B royalty. Kwatakye-Atiko was concerned within the promotional campaigns for a few of the most iconic albums of the 2000s, together with Jay-Z’s The Black Album, Kanye West’s The Faculty Dropout and Late Registration, Ludacris’ The Purple Gentle District, and Rihanna’s Music of the Solar and A Woman Like Me. He wasn’t simply pushing singles; he was serving to form the sound of a era.

Kwatakye-Atiko’s function concerned extra than simply conventional advertising and marketing. He was deeply concerned in mixshow promotions, connecting with DJs and tastemakers to get these information performed in golf equipment and on radio stations throughout the nation. This grassroots method, mixed along with his sharp understanding of the city music panorama, contributed considerably to the industrial success of those artists.

However Kwatakye-Atiko’s ambitions prolonged past working inside the main label system. He finally took the leap to launch his personal unbiased label, Well-liked Demand Leisure. This transfer allowed him to champion artists he believed in and supply them a platform to succeed in their full potential.

One in every of his most notable signings is Chantae Vetrice, a rising Rapper and Singer whose soulful voice and fascinating stage presence have garnered vital acclaim. He additionally introduced on board Freaky Kah, a member of the legendary hip-hop group Misplaced Boyz, demonstrating his dedication to each rising expertise and established artists searching for a contemporary begin.

Kwatakye-Atiko’s journey from main to unbiased label head is an inspiring instance of what may be achieved with onerous work, dedication, and a real love for music. As Well-liked Demand Leisure continues to develop, it’s clear that JKA’s impression on the music trade is way from over. His journey is an instance to the facility of unbiased imaginative and prescient and a driving pressure in shaping the way forward for music.

Listing of initiatives labored on by John Kwatakye-Atiko:

• Jay-Z’s The Black Album (2003) – Combine Present Promotions, Avenue Group Advertising and marketing (Def Jam)
• Ludacris’ The Purple Gentle District (2004) – Combine Present Promotions, Avenue Group Advertising and marketing (Def Jam)
• Kanye West’s The Faculty Dropout (2004) – Advertising and marketing & Promotions, Combine Present Promotions (Rocafella Data/ Def Jam)
• Christina Milian’s It’s About Time (2004) – Combine Present Promotions (Island Data)
• LL Cool J’s The DEFinition (2004) – Combine Present Promotions (Def Jam)
• Bobby V’s Bobby Valentino (2005) – Combine Present Promotions (Def Jam)
• Beanie Sigel’s The B. Coming (2005) – Combine Present Promotions, Group Advertising and marketing (Rocafella Data/ Def Jam)
• Memphis Bleek’s 534 (2005) – Advertising and marketing (Rocafella Data/ Def Jam)
• Teairra Mari’s Make Her Really feel Good (2005) – Combine Present Promotions, Advertising and marketing (Rocafella Data/ Def Jam)
• Rihanna’s Music of the Solar (2005) – Advertising and marketing & Promotions, Combine Present Promotions (Def Jam)
• Younger Jeezy’s Let’s Get It: Thug Motivation 101 (2005) – Combine Present Promotions, Advertising and marketing & Promotions, (Def Jam)
• Mariah Carey’s The Emancipation of Mimi (2005) – Combine Present Promotions, Advertising and marketing (Island Data)
• Kanye West’s Late Registration (2005) – Advertising and marketing & Promotions, Combine Present Promotions (Def Jam)
• Ne-yo’s In My Personal Phrases (2006) – Combine Present Promotions, Advertising and marketing & Promotions, (Def Jam)
• Ludacris’ Launch Remedy (2006) – Combine Present Promotions, Advertising and marketing (Def Jam)
• Jay-Z’s Kingdom Come (2006) – Combine Present Promotions (Rocafella Data/ Def Jam)
• Lionel Richie’s Coming Dwelling (2006) – Combine Present Promotions (Island Data)
• Christina Milian’s So Amazin’ (2006) – Combine Present Promotions, Advertising and marketing (Island Data)
• Younger Jeezy’s The Inspiration: Thug Motivation 102 (2006) – Combine Present Promotions- Avenue Group Advertising and marketing (Def Jam)
• LL Cool J’s Todd Smith (2006) – Combine Present Promotions (Def Jam)
• Rihanna’s A Woman Like Me (2006) – Advertising and marketing & Promotions, Avenue Group Advertising and marketing ( Def Jam)
• Rihanna’s Good Woman Gone Unhealthy (2007) – Combine Present Promotions (Def Jam)
• Bobby V’s Particular Event (2007) – Combine Present Promotions, (Def Jam)
• The-Dream’s Love Hate (2007) – Combine Present Promotions (Def Jam)
• Ne-yo’s Due to You (2007) – Combine Present Promotions, Advertising and marketing & Promotions, (Def Jam)
• Brother Clyde’s Recently ft Billy Ray Cyrus & King Phaza (2010) – Govt Marketing consultant (Walt Disney)
• Ariie West’s Harmful (2023) – Co Govt Producer (Well-liked Demand Leisure / Auturmn Data)
• Chantae Vetrice’s Betcha (2023) – Govt Producer (Well-liked Demand Leisure)
• Chantae Vetrice’s Money App (2024)- Govt Producer (Well-liked Demand Leisure)
• Monique The Star’s Actual Lady ft. Capella Gray (2024) – Advertising and marketing Director / Promotions (Wonda Music)
• Chantae Vetrice’s Vegas (What Goes On)  (2024) – Govt Producer (Well-liked Demand Leisure)