Greg Hoy is, by his personal description, only a man in a band; the truth nevertheless is that he’s a lot extra. He’s a singer-songwriter, multi-instrumentalist, producer, recording engineer, and file label proprietor, amongst many different hats he wears within the music enterprise. Forward of his upcoming sixteenth album, ‘Hit Music’, he takes on one more hat, swapping out his type and increasing past his standard three piece band, with sounds that really converse to him in musical waters hitherto uncharted by him.
New single, ‘What, My Individuals?’, loosely takes its inspiration from the sound of Jack White’s ‘No Identify’ album. It’s percussive rock, with a storage edge that can have listeners instantly craving extra the place that got here from.
‘What, My Individuals?’ has a retro edge, and is pushed by a gentle rhythm supporting Hoy’s attribute raspy vocals. It’s paying homage to T-Rex’s ‘Kids of the Revolution’, and that works effectively with the message of the music, which is a wry commentary on our fashionable technological actuality. Too typically right this moment misinformation spreads like wildfire; we have to take note of what we’re doing and listening to, and accomplish that rigorously.
Having himself been beforehand immersed within the tech world, Greg Hoy’s method is one in every of each reverence and critique, and with intelligent lyricism he implores his listeners to take a step again and have a look at their actuality with extra important eyes and from an out of doors perspective, and ask, “What are we doing with our lives?!” Each side of the observe has been achieved by Greg himself: self-recorded, self-produced, it’s all him.
Once more, for the music video, it’s all Greg Hoy’s work. He shot, directed, and edited the visible for ‘What, My Individuals?’. We’re taken on a space-age journey, and given a glimpse of what the world would appear like if aliens needed to seize our consideration with the sound of rock and roll. Deceptively amateurish props – a college globe spinning towards a galaxy backdrop, a cymbal on a string that he’s not even bothered to hide – add to the general nostalgic vibe of the music, whereas taking over a deeper which means. You might learn the battered globe as a metaphor in regards to the state of the world, as an illustration, hanging on a thread, minutes away from destruction.
Try the spacey video for ‘What, My Individuals?’ beneath, and discover out extra about Greg Hoy and his music on-line on his official web site, Instagram, and Twitter.
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