Brooklyn-based mission Graham Value Reward Store delivers a vibrant mixture of harmoniously timeless pop, immersive folks, and reversion rock on their new album Love is Whys, weaving lush vocals and jangling guitars into an inviting, melodic aesthetic. Beneath its vivid floor, the album displays on love as each a deeply human motivator and a drive that may be distorted or exploited, providing considerate commentary alongside its heat, enduring hooks.
That includes Alexx Becker, “Cherish Love” is an inviting, expansive opener — increasing from subdued acoustics and synth-laden shimmers right into a blissfully atmospheric pull. The twangy guitars and warming organs construct into an enjoyably serene vocal character that’s layered superbly all through. “Love is actual, and love is why,” harmonious vocal layers emanate inside the hypnotic digital and folks intertwining, thematically capturing the function of affection as a major motivator in life — and likewise how some could attempt to exploit that constructive side of human nature (“Donny’s makin’ cash sellin’ dangerous goals”). The following “Dwelling” is one other standout, reaching a extra mellow rock contemplation in craving for “a spot of my very own” and to name residence.
The riveting songwriting continues with “Lonely Too,” musing a couple of “little heartbreaker” amidst swift guitar jangles and a suave vocal precision, fondly paying homage to Christopher Owens. “Possibly now you might be lonely too,” the vocal repeat, shifting right into a warming bass-fronted conclusion. A lush maintain additionally reveals on “Dolores,” which implores to “face the day” regardless of overbearing disappointment surrounding, whereas “Chaz Adores” enamors in its serene vocal duet — with Lillian Ruiz’ dreamy additions declaring “it’s over” — and magnetic guitar jangles. Love is Whys is a melodic, replay-inducing success of an album from Graham Value Reward Store.
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“Lonely Too” and different tracks featured this month might be streamed on the updating Obscure Sound’s ‘Rising Singles’ Spotify playlist.
We found this launch by way of MusoSoup.
