On this unique interview with PRI//, the boundary-pushing artist displays on a yr of daring sonic narratives and lyrical honesty that’s set the tone for what’s to come back in 2025. Recognized for leaning into instinctive creativity and crafting albums that really feel thematically cohesive but unshackled by conference, PRI// explores themes of solace, self-expression, and connection by means of music. With a glimpse into the upcoming releases and a promise to amplify the visible factor alongside the sound, PRI// presents a candid have a look at the eagerness and course of driving their artistry.
PRI//, welcome to A&R Manufacturing facility! Thanks for the chance to attach with you as you shut out a hyper-productive yr! What’s been the spotlight of 2024 for you?
So many highlights however I’ve actually loved creating my albums – our bodies of labor which have informed full narratives from begin to end. Not fairly idea albums however nearly. I’m pondering of Begging, Manufacture and Vagina Den Tata.
I’ve additionally loved creating a bit extra within the dwell setting on TikTok and leaning into the visible components too. There are thrilling issues to come back!
We love that you simply’re not afraid to go daring together with your tracks and observe titles; how does it really feel to be so free by means of sonic expression?
I believe it’s essential to carry true to your instincts if you end up an artist creating, it’s worthwhile to be aligned with that little voice inside and honour it, with out attempting to stifle it!
Should you needed to identify one, what’s the primary part which ties your eclectic discography collectively?
I believe the widespread thread is…me! Ha ha! Individuals additionally appear to answer the lyrics, and that’s actually nice to listen to. I need to create a physique of labor, a physique of labor that may assist individuals, that may soothe them in instances of misery and make them really feel much less alone.
The place do you sometimes discover your lyrical inspiration?
On a regular basis life. Or it may be one thing I learn or watch. A line of dialogue will set me off. Or it may be one thing that somebody says or the way in which somebody appears. It will probably take me unexpectedly.
You’ve teased a string of upcoming releases in 2025; are you able to give us an inside view into what will likely be dropping onto the airwaves?
There’s extra stuff coming and I’ll be leaning into the visible factor extra. I don’t need to give an excessive amount of away nevertheless it’s an thrilling time!
How did these tracks come to fruition?
I’m spinning a number of plates, so I attempt to use my time in a productive manner however that additionally feels free and conducive to creating one thing sincere. So I wish to have my devices available and simply accessible to create when the spirit strikes me
How do these singles tie into your broader ambitions?
My important ambition is to create music that makes individuals really feel much less alone that is sort of a digital hand, held out to provide assist. The artists I like have been like that for me.
Stream PRI// on Spotify.
Interview by Amelia Vandergast
