Hip Hop has given SERIOUS VOICE therapeutic and solace, and most significantly, it’s the vessel by which she spreads God’s Phrase. Impressed by highly effective feminine artists, reminiscent of Queen Latifah, MC Lyte, Missy Elliott, Lil Kim, and Nicki Minaj, younger Brigitte “SERIOUS VOICE” James sought to “take over the rap recreation” from an early age, regardless of not all the time having a straightforward time rising up on the powerful streets – and infrequently even harder dwelling – in Brooklyn. ’99 Issues’, the brand new single from SERIOUS VOICE, and that includes her son JSWAGG, sees her lay her fact naked, voicing the customarily hidden frustrations of navigating a world decided to carry her down.
SERIOUS VOICE’s music has on Spike Lee’s Netflix sequence, ‘She’s Gotta Have It’, whereas she’s had her music movies showcased at SXSW. Moreover, she’s carried out throughout New York Metropolis, gathering to her a loyal following. Her upcoming seventh studio album, nevertheless, ‘Tessa’s Daughter’, sees her like nothing ever earlier than. She has remodeled the grief she felt following the current lack of her mom, and crafted a deeply private, and vibrant, loving homage, honouring her mom’s life, and legacy.
There’s no sugarcoating something in relation to SERIOUS VOICE – she’s not going to cover the truth that a faith-focussed life isn’t all sunshine and lollipops. There are temptations round each nook, and causes to query God’s larger plan for our life. Teaming up together with her husband MrC Stay, who can be her supervisor and producer, she shines a light-weight on these “reset moments” which might be usually confronted by Christians, the place it’s essential to take a step again and alter, recalibrate, and realign with the religion.
’99 Issues’ has an echoing chorus from her son JSWAGG, reducing by means of the noise of recent life. The customarily hidden frustrations are there making an attempt to carry her down, however she is aware of, regardless of all her struggles, that the “scripts don’t lie”. Her belief in God is all.
“Let’s work on it collectively,” says SERIOUS VOICE. “Hold shifting ahead, hold renewing your thoughts DAILY, hold progressing and confessing the WORD, and hold strolling with HIM”.
Working with director Bronx Emcee, accountable for a lot of her music movies, the clip for ’99 Issues’ sees SERIOUS VOICE taking “staying clear” to a brand new degree, as she spits her bars from inside a gleaming white bathtub. As she calls upon God to scrub off the impurities of sin, we see that each element has been rigorously chosen to mirror a way of immaculateness – from the white gown and towel, to the glistening faucet, and the silver jewelry. SERIOUS VOICE is telling her fact, her life, and her story, and her victory is assured.
Watch the music video for ’99 Issues’ beneath, and discover out extra about SERIOUS VOICE and her music on-line on her official web site, YouTube, Fb, Instagram, and TikTok.
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