Star Trak Leisure and Create Music Group launch a three way partnership partnership.
Create Music Group (CMG), the world’s main platform for impartial music, introduced right now a brand new three way partnership with Star Trak Leisure alongside co-founder Rob Walker.
The three way partnership marks the official relaunch of one among music’s most iconic imprints.
By way of the partnership, Create Music Group will present worldwide distribution, know-how, and advertising companies, empowering Star Trak to amplify the attain of its artists throughout platforms.
Initially launched in 2001, Star Trak Leisure was based by Rob Walker and producer duo Pharrell Williams and Chad Hugo of The Neptunes.
Star Trak shortly rose to prominence by way of releases with acts resembling Clipse, N.E.R.D., and Snoop Dogg.
With RIAA licensed hits resembling “Drop It Like It’s Scorching” by Snoop Dogg and Pharrell Williams, “Grindin” by Clipse, and “She Desires to Transfer” by N.E.R.D., Star Trak has lengthy been identified for shaping early-2000s hip-hop and R&B tradition.
The partnership marks a brand new period for the storied Star Trak Leisure, as Create Music Group brings its tech-forward, digitally-driven infrastructure and international distribution capabilities to energy the label’s subsequent chapter of innovation, creativity, and artist development.
“This isn’t nearly bringing Star Trak again – it’s about constructing a brand new chapter- rooted in the place we’ve been, and constructed for the place we’re headed,” mentioned Rob Walker, co-founder of Star Trak Leisure. “The power and imaginative and prescient that helped form a technology is coming into a brand new period. With Create as our companion, we’re giving artists the house to maneuver in a different way, assume greater, and faucet into an ecosystem of manufacturers and collaborators that Star Trak has cultivated over time.”
Along with co-founding Star Trak, Rob Walker was the longtime supervisor of The Neptunes, served as a expertise agent at UTA, and co-founded Billionaire Boys Membership and its Ice Cream clothes line with Pharrell Williams and Japanese style icon Nigo.
His decades-long profession spans music, style, and model improvement alongside a few of the business’s most notable acts.
“We’re honored to companion with Rob as he kicks off the following chapter of Star Trak,” mentioned Kyle Bartelman, Director of World Company Improvement and M&A at Create Music Group. “Rob’s artistic imaginative and prescient and business expertise will uniquely place our artists for achievement with their music and past. We’re excited to have Star Trak be a part of the CMG household, and we will’t wait to assist Rob and the following wave of Star Trak expertise.”
Create Music Group is a dynamic drive within the music business, acknowledged for amplifying the voices of each rising and established expertise.
The momentum has lately underscored a $165 million funding led by personal fairness agency Flexpoint Ford, which valued the corporate at over $1 billion.
Recognized for its revolutionary strategy to artist companies and distribution, Create Music Group continues to affect the business with its sharp artistic imaginative and prescient and strategic execution.
