Over the previous 12 months or so, Simply B have developed buzz that their rare launch schedule isn’t taking full benefit of. Once we final heard from them this spring, they dabbled in an digital hyperpop sound that match them surprisingly nicely and commenced to carve out a pleasant musical area of interest. A brand new mini album is on the horizon and judging from pre-release Going South the group intends to develop upon this newfound model.
Going South performs as a pure extension of Chest, although it’s not fairly as stunning or satisfying. True to hyperpop kind, the tune is extraordinarily brief. So far as I perceive it, one of many core tenets of this style is to boil pop music right down to its most root kind. It’s maximalist however in a uncooked and unembellished manner. This typically leads to two minute tracks that sound extra like tune sketches than absolutely fleshed out works — a minimum of to me. Going South has some good moments that would make for launching pads towards nice tracks however a lot of the tune looks like unfulfilled potential.
Cascading synths collide with pumping percussion to craft a constantly upbeat power. Vocal results are used liberally, typically slurring the fellows’ voices into an otherworldly texture. The tune feels as if it’s constructing towards a giant second of payoff that by no means materializes. As a substitute, Going South lurches to an unceremonious finish. In a manner, this strategy carries a punk edge that’s thrilling for Ok-pop, however should you examine it to the various, many hyperpop tracks already present within the world market there’s nothing notably distinctive occurring right here. It’s a stable addition to Simply B’s up to date sound, however I think there’s higher materials ready within the wings.
| Hooks | 8 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 8 |
Grade: B-
