Okay-pop album promotion cycles are often brief, and as norms have modified within the Western pop market that brevity has change into the case right here as nicely. Artists usually launch a number of songs main as much as an album however hardly ever promote any new singles past that. With Dream, BLACKPINK’s Lisa has plucked a observe from her February album and delivered a brand new “brief movie” (ie: music video) to deliver further consideration to the ballad.
It’s humorous how the BLACKPINK solo initiatives have allowed for extra musical selection than your entire nine-year historical past of the group. Lisa’s album is a smorgasbord of genres, showcasing her skills as each a vocalist and rapper. Dream hinges on the previous, providing the type of gentle diary-pop that’s change into a preferred hallmark for feminine soloists in our post-Taylor Swift world. It takes both an excellent melody or bravura efficiency to curiosity me on this tune model, and Dream by no means approaches both.
Dream is well-designed to evoke emotion from Lisa’s core fanbase, delivering a extra sentimental layer to her discography. Nevertheless, the tune is just too generic from each a sonic and lyrical perspective to elicit a lot sparks. The general sound is a bit morose, although I benefit from the spikes of melody that pepper its refrain. However with out a notable climax or larger-than-the-sum-of-its-parts second, Dream feels extra like an train on this style than a needed standout.
| Hooks | 8 |
| Manufacturing | 8 |
| Longevity | 7 |
| Bias | 7 |
| RATING | 7.5 |
Grade: C
