Debuting round this time final yr, rookie woman group Sweet Store has had a tough time making their mark on the business. With vaunted producer Courageous Brothers on the helm, they need to be releasing banger after banger. Sadly, their music so far has felt like “reheated nachos” — and never within the great way.
New single Tip Toe instantly references a basic Courageous Brothers hit — 2011’s Ma Boy. The tune goals for a equally carefree groove however lacks the indelible hooks to make this type work. As an alternative, Tip Toe is a pleasing diversion. It’s pleasurable sufficient whereas listening, however tough to recall as soon as you progress on to one thing else. I blame this on each an inert tempo and unremarkable melodies. The refrain, which ought to be a tune’s centerpiece, swirls aimlessly round. The women carry out it effectively sufficient however are unable to uncover moments of persona which may compensate for Tip Toe‘s flatness. For a brand new group with just a few songs below their belt, Sweet Store actually must be establishing a sound that makes them distinctive and very important. Tip Toe is about as removed from that as you possibly can think about.
| Hooks | 7 |
| Manufacturing | 7 |
| Longevity | 7 |
| Bias | 7 |
| RATING | 7 |
Grade: C-
