Lady group VVS terrorized us with their stale Tea just a few weeks in the past and now they’re again with one other gimmicky monitor. Purrfect strains to be camp (sorry, no one can unfurl a campier purr higher than Eartha Kitt) however as normal this fashion of humor is at odds with Ok-pop’s highly-polished, systematic fashion. Attempting to be humorous/intelligent hardly ever works inside the trade’s constraints, and Purrfect is a doubtful instance.
Actually, this might have been amusing in different palms. The phrase “purrfect” is sort of humorous in concept, however the music itself is simply too joyless to work. Quite than go full ham, we’re greeted by ugly pots-and-pans manufacturing and baseless boasts. The lyrics are all telling as an alternative of exhibiting and by no means remotely intelligent. The rapid-fire rap that makes up the verses is spectacular, however not notably satisfying inside the context of this music.
It appears that there’s an rising Ok-pop pattern that’s making an attempt to borrow from components of hyperpop, and simply as I did when reviewing Katseye’s Gnarly I completely beg, implore, beseech the trade to look elsewhere for inspiration. I simply don’t suppose this style — no less than the way it’s being delivered on these tracks — works nicely for Ok-pop. Producers are solely taking essentially the most obnoxious components whereas ignoring the beating coronary heart beneath the soundscape. However realizing how the trade latches onto a sound with an iron grip, I concern we’re in for an extended string of those novelty tracks fueled by unconvincing bravado.
| Hooks | 5 |
| Manufacturing | 7 |
| Longevity | 6 |
| Bias | 6 |
| RATING | 6 |
Grade: D-
